The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. . Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". Course Hero is not sponsored or endorsed by any college or university. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Branding and sponsorship 4. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Type your requirements and Ill connect you to It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. The organizations mission is to advance sustainable business development through trade policy. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. what is the competitive advantage of emirates airlines? Emirates, will have to make some strategic moves either to have their airlines positioned to be an average cost airline with premium services, to have a fair trade-off with its customers and gain the depreciating markets from low cost airlines. Is Emirates' business strategy sustainable? The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. International benchmarks illustrate that even todays aviation system does not fulfil current demand. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. SIA to acquire 25 per cent stake in Air India. Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show 2010. some airlines are doing this through reducing weight on the aircraft. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. All Rights Reserved. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. Leadership at Emirates is considered as an influential and democratic. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Some of the products you enjoy during your flight are helping us to contribute to a greener future. It helped create a strong pull that attracted business and leisure tourists alike. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. Its emissions were 11,106,670 tonnes of carbon. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Is Emirates strategy sustainable? The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Working with air traffic management providers to develop protocols that enhance operational efficiency. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. The Emirates' strategy is very much sustainable. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Well-maintained aircraft contribute to efficient flight operations too. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. What Is Emirates Strategy? Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. Dubais contribution in the success of Emirates Airlines is as mentioned below: . why? The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Smart cities depend on data to deal with economic and social challenges and achieve . The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Theyve introduced more fuel efficient vehicles, optimised trip planning to reduce the number of routes served and number of empty trips, and trained drivers on safe and efficient driving practices, including avoidance of unnecessary engine idling. Abstract. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. Dubai Desert Conservation Please click here for more information. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. For more information, you can view the full details of all of our aircraft. A video of this is available below. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. Demand-side management of electricity will play a role, as will increased public transportation. Using their low-cost strategy, Emirates Airline is managing its capacity. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. These reports provide far less information about the strategy, but do have . Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Copyright 2023 by Ictsd. The rich population between the pacific is out of the emirates reach. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. It reflects how Emirates strategies are sustainable at present day business. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. It also provides required assistance to facilitate this motivation amongst its employees. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. Players in the success of Emirates primary hub does not allow it take. We are reducing emissions while keeping the fleet lighter and more efficient by motion.... As will increased public transportation the UAE, is an in house for... In a new tab ) written in July 2016 competitor for Emirates the airline and the East where... 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